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Benefits of Online Advertising – Business Times

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Benefits of Online Advertising

Criminal Defense Attorney Diego Ruiz Duran is very familiar with online advertising and knows the economics of online advertising well. That for every $100 spent on online advertising, companies gain on average $218 in revenue.

Duran wishes that everything were that way. That merely by putting $100 into the business in the form of online advertising, he could gain $200 plus back.

For example, most people investing in stocks during a year consider themselves lucky to gain a net advantage of 10 percent. And achieving a return on investment of upwards of 14 percent or greater is extremely rare for an entire year.

However, the return on investment in online advertising is consistently steady year after year.

And frankly, most businesses cannot afford to do without advertising. The reason being that the market is so competitive.

Diego Ruiz Duran knows that the only companies that can really do without online advertising are rare companies that are in the first, second, or third position in the Google SEO rankings.

For it’s well known that those companies showing up in the top rankings on Google acquire the lion’s share of the search traffic, with the number one spot capturing 33 percent of the search traffic, the number two ranked site attracting 18 percent, and the number three ranked site attracting about 12 percent of all search traffic.

The problem is, the average top 1, 2, or 3 websites have been in business for nearly three years and less than 2 percent of all websites break into the coveted top tiers in less than a year.

So what is a company to do? Send out an official notice to the top-tiered sites to move over and give you a chance?

Good luck with that.

If your company wants to vault into the stratosphere, unless you are in a very small locale, then you really have no choice but to shell out plenty of bucks in advertising. Otherwise, how will ordinary consumers take notice?

Of course, that doesn’t mean you should spend your online advertising dollars unwisely. Advertising is a game for experts, not for amateurs.

The return on investment of around 100 percent doesn’t happen automatically. If you do not have expert advice, know where to advertise and where not, and are constantly testing your online advertising, you might be lucky to achieve even the 10 percent return you could achieve by investing in stocks.

Spend wisely, know your target audience, provide your potential customers with useful content they can use, not just ordinary ads, and have a multi-faceted marketing campaign including using social media if you want to get the best bang for your buck.

But what is the alternative? Unless you are extremely personal and are able to stand out on a busy street with a pair of Bengal tigers on a leash by your side, you really need an edge in business. And that edge can be there in the form of effective online advertising.

It’s no longer true that if you build a better mousetrap they will come. Yes, maybe that’s true over 10 years, but can you afford to wait? Consider effective online advertising today.

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